Typical approach.
The problem.
Urban design studios and architecture practices often suffer from a scattered visual presence. The portfolio is strong, but the brand identity is either absent or pieced together over years without a system. Business cards, proposals, and social posts look like they come from different studios. This inconsistency undermines credibility before a potential client even reads the project description.
Many studios also lack a marketing website that does justice to their work. The site is either a template that feels generic, or a custom build that is too complex to update. Social media presence, if it exists, is sporadic and visually disjointed.
What we do.
We start with the identity system — not a logo in isolation, but a full visual language. Colour palette, typography hierarchy, spacing rules, and image treatment standards. Everything is documented in a brand guidelines manual that your team can reference for years.
Next, we design and build a marketing website that structures your portfolio for clarity. Project pages follow a consistent layout so visitors can navigate intuitively. The site is built on a content management system that lets you add new work without touching code.
Finally, we produce a set of social media templates — post formats, story layouts, and cover images — all drawn from the same identity system. Your team can publish regularly while maintaining visual coherence.
What you get.
A complete identity and communications system: brand guidelines document, logo files in all standard formats, a designed and built marketing website with CMS training, and a full set of editable social media templates. We also supply a short usage guide so new team members can apply the system correctly.
Frequently asked questions
How long does a branding and website project usually take for a design studio?
Allow eight to twelve weeks. Identity work takes two to three weeks, website design and build takes five to seven, and template production runs in parallel during the final phase. Timeline depends on portfolio size and approval speed.
What should we prepare before starting a studio rebrand?
We need your existing portfolio, any previous branding work, and a list of competitors or studios you respect aesthetically. We also ask about your typical project types and client sectors, so the identity speaks to the right audience.
Do you collaborate with our architects and communications staff?
Yes. We often collaborate with in-house architects or communications staff who know the studio voice. Our role is to systematise and elevate what is already there, not to impose an alien style.
Have a project in mind?
We do not take every brief. But if your project is a fit, we will move fast. Tell us what you need and we will reply within one business day.