Typical approach.
The problem.
Fast-scaling online retailers often face a familiar tension: traffic is rising, but conversion lags behind. Visitors browse once, add items to cart, and then disappear. The ad spend keeps flowing, yet the return on each dollar becomes harder to trace. Many brands have a landing page, but it is not structured to match the intent of the ads that brought the user there. The retargeting sequence, if it exists at all, is generic — the same message for every visitor, whether they abandoned at cart, at checkout, or after a single product view.
Without a dedicated remarketing funnel and ad-to-landing continuity, acquisition cost climbs while the customer base stalls. The business is left optimising for clicks rather than revenue.
What we do.
We build a three-layer system: prospecting ads, retargeting sequences, and a landing page that converts.
First, we map the customer journey from first click to purchase. We design separate Meta ad sets for cold traffic, warm audiences, and cart abandoners, each with creative and copy matched to the stage. Then we build the remarketing funnel — a sequence of ads and emails that brings back visitors based on exactly where they dropped off. The messaging changes by segment, not by guesswork.
Parallel to this, we redesign or build the landing page to match the promise of the ad. Same headline logic, same visual language, same call to action. We strip out navigation clutter and design for a single goal: conversion.
What you get.
A full-funnel advertising system: campaign structure documents, audience segmentation maps, Meta ad creative sets, a retargeting sequence plan, and a built landing page with analytics tracking installed. You also receive a handover document that explains how to read funnel performance and when to refresh creative.
Frequently asked questions
How long does it take to build a full-funnel retail advertising system?
Most engagements run between six and ten weeks. The first two weeks are spent mapping your product catalogue, purchase flow, and existing ad account structure. The remaining time covers creative production, landing page build, and funnel testing. Larger catalogues or multiple markets add time.
What information and access do you need before launching a retail campaign?
We need access to your existing ad accounts and analytics, a clear view of your product margins and average order value, and your brand guidelines. We also ask for a short brief on which customer segments you consider most valuable, so we can prioritise funnel design accordingly.
Will you integrate with our in-house marketing or media team?
Yes. We typically embed alongside your media buyer or marketing lead. Our role is to set up the structure, creative templates, and landing page. Once live, your team can run day-to-day optimisation using the framework we leave behind.
Have a project in mind?
We do not take every brief. But if your project is a fit, we will move fast. Tell us what you need and we will reply within one business day.