Typical approach.
The problem.
Enterprise fintech companies operate in crowded, regulated markets where visibility and trust are equally important. The sales cycle is long, often involving multiple stakeholders, and the marketing must sustain engagement across months. Many firms rely on sporadic blog posts and disconnected ad campaigns that fail to build a coherent narrative.
Reporting is another pain point. With data spread across paid search, display, email, and organic channels, leadership struggles to see which activities are actually moving prospects through the funnel. Without integrated reporting, budget decisions become political rather than evidence-based.
What we do.
We design a full digital marketing retainer structured around three pillars: paid acquisition, content, and unified reporting.
For paid channels, we set up and manage search and remarketing campaigns aimed at decision-makers in specific industries or roles. We build audience segments by job title, company size, and demonstrated intent, then write ad copy and landing page variants for each.
Content production runs on a monthly calendar: thought leadership articles, whitepapers, and email nurture sequences that move prospects from awareness to evaluation. Each piece is mapped to a stage in the buying journey.
Reporting is consolidated into a single dashboard that tracks cost per qualified lead, channel contribution, and content engagement. Monthly review calls walk through the numbers and adjust the plan.
What you get.
A retainer package covering campaign setup and management, monthly content deliverables, a reporting dashboard with live data connections, and a quarterly strategy review document. Each month you receive a performance report with clear commentary on what is working and what should shift. You retain ownership of all creative assets and data.
Frequently asked questions
What is the initial setup timeline for a fintech marketing retainer?
The initial setup takes four to six weeks, including account audit, audience research, and dashboard build. The retainer then runs month to month with a minimum commitment of three months to allow funnel data to mature.
What data and definitions do you need to launch a fintech lead generation programme?
We need access to existing ad accounts and analytics, a clear definition of what constitutes a qualified lead, and subject-matter input for content. A dedicated point of contact for monthly review calls is essential.
How do you coordinate with our sales and marketing leads?
Yes. We integrate with your sales and marketing leads to align on lead quality and messaging. We do not replace your team; we add capacity and structure where gaps exist.
Have a project in mind?
We do not take every brief. But if your project is a fit, we will move fast. Tell us what you need and we will reply within one business day.